Consumer expectations are evolving and we’re always looking for ways to improve our products if there is a benefit for the cat. As a result, we decided it was time to revisit the whole PRO PLAN range so we can better meet consumer needs and ensure we keep up to date with our latest scientific innovations to help support cats’ health.
Over the last few years we’ve worked hard to better understand what our consumers expect from Super Premium Nutrition cat food. All of the reformulated products have been developed using the latest in feline taste preference testing to ensure that PRO PLAN meets the commitment to produce the best tasting products that your cat will love.
The PRO PLAN OPTINUTRITION Cat range offers unique solutions targeting specific health needs:
Kitten with OPTISTART is for the healthy development of kittens 6 weeks to 1 year. Contains OPTISTART, proven to help reinforce intestinal health and reduce risk of upsets.
Adult with OPTIRENAL is for the healthy maintenance of adult cats. Contains OPTIRENAL, a unique formulation to help promote healthy kidneys. Available in Salmon and Chicken.
Adult 7+ with LONGEVIS supports overall health and key vital functions in cats aged 7+ years. Contains LONGEVIS, proven to extend the healthy lifespan and improve quality of life.
Derma Plus with OPTIRENAL is for adult cats prone to hairball formation or sensitive skin. Contains OPTIDERMA, to control hairballs to safely and gently move through the digestive tract.
Delicate with OPTIRENAL is for adult cats with sensitive digestion or fussy appetites. Also contains OPTIRENAL, a unique formulation to help promote healthy kidneys.
Sterilised/Weight Loss with OPTIRENAL is designed for weight control and management of adult cats, and supports sterilised cats urinary health. Also contains OPTIRENAL, a unique formulation to help promote healthy kidneys.
HAVE THE PRO PLAN CAT PRODUCT FORMULAS CHANGED? WHY?
Almost all of the PRO PLAN Cat products have been reformulated with only one exception which is the popular PRO PLAN Urinary Tract Health product which will continue to be Pet Specialist stores nationwide.
WHEN WILL THE REFORMULATED PRO PLAN CAT RANGE BE AVAILABLE?
It will start to appear in store and online from October 2016
FOR CATS THAT ARE CURRENTLY FED ON PRO PLAN, IS IT NECESSARY TO INTRODUCE THE REFORMULATED PRODUCT SLOWLY OR CAN I SIMPLY SWITCH?
Although you will be keen to see the difference PRO PLAN can make in your cat, please allow seven to ten days to ease the transition from their current food. Each day, simply feed a little less of the previous food and a little more of PRO PLAN until you are feeding PRO PLAN exclusively. This gradual transition will help avoid dietary upsets.
CAN I HAVE MY MONEY BACK IF MY CAT REFUSES THIS REFORMULATED RECIPE?
Purina guarantees PRO PLAN nutrition will provide a food of outstanding quality and taste. If for any reason you feel that PRO PLAN has not met your expectations, please return the unused portion to your retailer for a full refund or replacement.
HAVE THE FEEDING RECOMMENDATIONS CHANGED?
Yes, they may have been adjusted slightly according to each new formula. Please look at the feeding guide at the back of the packaging or on the product information page.
HAVE THE KIBBLE SIZES CHANGED?
Yes, there are number of products which have changed kibble size and shape. Take a look at the back of the new packaging to see a photograph of the actual size kibble.
WHY HAS THE PACKAGING CHANGED?
Over the last few years we’ve worked hard to better understand what our consumers expect from Super Premium Nutrition cat food. We discovered that the most important factor was that the food should give their cats clear & visible benefits. We hope that the new packaging will make it easier for you to identify the right product in store depending on the age and dietary requirements of your cat. Additionally each product has clear benefits described on the front of pack making it easier to choose the right one for your pet.
If you have any doubts, please contact our Pet Care Advice Team: call 0800 738 847 (0800 Pet VIP)